White House

Crafted Elegance

Experience crafted elegance with exceptional tableware designed to elevate every dining moment.

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Our Story

Today, with an ever growing production, with double digit annual growth, and with a comprehensively renewed technological infrastructure, the Egyptian German Porcelain company represents one of the Porcelain sector’s leading forces and best promises for aesthetic creation, customer satisfaction, and quality delivery.

We are a working force fully devoted to the diffusion of the art values, the ethics and the professionalism instigated into us by Fathy Mahmoud and Sayed Fathy Mahmoud. With a strong sense of personal integrity and team spirit, we strive to deliver the worldwide best combination of technical dexterity, technological update, and esthetic inventiveness.

With a plant covering a surface area of 80000 m2, with 6 powder machines and 25 clay machines, with several sections of manual casting and decoration, and a recently increased number of kilns of the latest technology, we achieve a production of over 30000 tons per annum and plan on doubling the volume until 2030.

Based in Alexandria, Egypt, we deliver world class porcelain to a great number of sectors, serving the local, regional and global markets through several sales points.

Our dedication to the vision and values set by Fathy Mahmoud is a key to understanding our success, and our wholehearted pledge is equally shared by all of us.

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Our Mission

To be incessantly committed to excellence, by introducing best-in-industry practices, by conceptualizing new art shapes, lines and designs, and by delivering market leading, innovative product lines

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Our Vision

To be a top quality porcelain tableware manufacturer, globally acknowledged for refined artistic creation, technological edge, and distinct quality delivery.